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Our Values
We want our values to drive how we work with each other and with our partners.
We strive to design responses that are ‘person-shaped’ rather than ‘service-shaped’. This means undertsanding the perspective of those seeking support. At times, this involves developing services or taking action, but equally it can mean stepping back and trusting people to make informed decisions for themselves.

In practice, this means being deliberate in how we use data, and adopting an ‘outside in’ perspective, focusing on the experience of the people we serve, rather than an ‘inside out’ organisationational point of view. This is because what matters to organisations may not always align with what is important to individuals.
People and community first
- Connecting with and understanding people, their context and what matters to them.
- Designing responses that work for people and communities based on what we learn matters to people.
- Working with people and supporting their strengths.
Openness and transparency
- Humility and an openness to learn and experiment.
- Willingness to share knowledge and lessons.
- Listening and hearing deeply.
- Speaking clearly – being honest, including being clear about what we can and cannot do.
Compassion and empathy
- To and for each other.
- Finding time to connect when people need it most.
- Doing the things, however small, that can really make a difference in people’s lives.
Sustainability
- Delivering support in environmentally friendly ways.
- Set goals to achieve Net Zero by 2050
Bringing ideas to life
- Act / adapt quickly
- Approach things experimentally – learn/ fail quickly
- Developments based on knowledge and feedback from people – patients / communities / practices
- Minimal bureaucracy
- Support people as they learn